the rave agency
After 10 years of dominating commercial audio and visual media coverage, rAVe Publications decided it was time to expand from a news outlet to a full service creative and advertising agency specializing in the A/V industry. This new vertical came to be known as THE rAVe Agency, and it announced itself to the world in the form of a direct mail campaign partnered with a subtle social media push.
The Top 50 dealers & integrators of the A/V industry and well-known industry experts and thought leaders each received a gift box complete with 8 branded items corresponding to new services offered by THE rAVe Agency. Additionally, the box contained information explaining the new offerings and the distinction between rAVe Publications and THE rAVe Agency.
The direct mail campaign was supplemented by a social media push on both the new vertical's channels and the original organization's channels. Some of the graphics and mock-ups for both print and digital components of the launch are available below, as well as a promotional video created to highlight the box's contents and further publicize the launch.